07 MEAL
SPORTREACT STORY
Client: Sportreact (Co-Founder)
Awarded with Algebra Lab, Bug Idea Knockout, Startup Factory
and Smartup
Date: 2020
Branding
Design
Video production
...
Basically, everything regards creative
MADE BY ATHLETES
Sportreact is an IoT device for motoric & cognitive development. As some similar solutions already exist, it was a real challenge to create a brand story pushing more powerful statements. Luckily, our inspiration comes from ourselves, so we made a brand for underdogs, just like us.
The first round was creating base - strategy, brand values, visuals, art direction and story. We positioned the device as a high-quality w/ affordable price, differentiating as a technology that helps small athletes in gaining big results. The brand is made by athletes, supporting others in a rough path from rookies to MVPs. We are an Enlighten performance.
The second round included video production, website and app design. We created all the necessary design elements for implementing our story. Keep in mind that we are just starting our business journey, so no budget for us rn.
Now we are the third round of our launch - pitching and seeking potential partners. If you are investor ready to challenge the sports world, sport collective highly motivated for stepping up your training routines or technologists who want to change the future of the sport, contact us.
AWARDS
MEDIA
Interview
Interview
Mention
Interview
Mention
Interview
