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03 MEAL
#STAYHERE
Client: Burger King
Co-created with: Marta Zemljic, Amadea Skracic
Awarded with Ads Of The World
Date: March, 2018
Creative strategy
Design
Copywriting
Video production
STAY HUNGRY!
Burger King offers flame-grilled burgers since 1954. That means several generations of people already know their flame-grilled burgers. But how to turn the younger generation into flame-grilled purists?
Although life without fire would be unimaginable on Earth, on other planets things are a little bit different. In space, of course, you can't have any fire because there is no oxygen to sustain the combustion process. Long story short, flame-grill isn't possible in space!
Rather than finding ways how to live on Mars, we are devoted to #whoppermission - Sorry, Mars! There is just no flame! We have created an idea of complete integrated campaign that invites public to, instead of trying to reach life in space, #stayhere on earth and enjoy flame-grilled whoppers.
MISSION ONE: TRICKING BK FANS
How would a Whopper on Mars look like? Lets remove flame grill meat from all visuals and let them speculate without saying ANYTHING.
MISSION TWO: GET A TO HOT BK AMBASSADOR
Bruno will quite literally say bye-bye to Mars by changing his username to just Bruno on all social media accounts. The #StayHere ambassador will post campaign inspirated content that would answer the question behind the fired up discussions of speculating public.
MISSION THREE: THE REVEAL
End of the BK mission would reveal the main point of this big question - why even bother trying to live in space, while we can indluge this flame-grilled goodness on our beloved Earth.
On the International Earth Day, we will create a week long donation campaign. Every time you crave a Whopper, you will be able to donate $1 for each purchased flame-grill delicacy for the global movement of more than 7 million people, Greenpeace.
This way, through a single click, you can make a stand on our website too and show that the only way is to #STAYHERE!
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